There is also nervousness around interest rates, which is causing a sharp decline in consumer confidence. This has created an extremely challenging climate for retail and consumer goods companies. There are the immediate concerns of growing competitive pressures, an increase in the number of alternative sales channels, a blurring of roles between suppliers and retailers, and a shift in the balance of power to retailers.

Companies must rethink their earnings strategies and look to new efficiencies to drive bottom line growth. Maintenance of margins through balancing costs and pricing will remain a challenge in this ever-competitive industry.

We help clients extract value from their operations, to develop a competitive advantage across the value chain, and to ensure that all corporate stakeholder expectations are recognised and met. Building brand trust, brand growth, and brand effectiveness is the purpose of our practice.